Running a small business is not a walk in the park. However, the right marketing strategy makes it worthwhile and draws you closer to your marketing goals. Here are five marketing strategies for your small business:

1. Market your value proposition 

There are probably many businesses like yours. So why should your target audience patronise you and not your competitors? Why should your business be chosen from the crowd? What makes you stand out?

Your value proposition is your unique promise to consumers about why they should patronise you instead of your competitors. It’s a statement that explains what makes the value or solution you provide unique and different from other solutions in the market. 

Discover your value proposition and market it. That way, even before they ask, you are selling what makes your business unique and giving your audience a clear call to action to choose you. 

To determine your value proposition, have a clear niche for your business, understand your target audience and their pain point, study your competitors and their offering, and identify what makes yours different.

2. Follow industry trends

When marketing your small business, it’s important to look out for the industry trends and follow them. While it’s great to be unique, know that your business has to be discovered by the target audience to succeed. Therefore, you have to go where your target audience is at. Between you and me, they are always where the industry trend is.

Pay attention to industry trends and follow those that align with your brand and, in doing so, increase your visibility. 

3. Social media marketing 

Social media is where everyone currently is at, and remember what I said earlier about going where the people are at? Research which social media platform your target audience uses and set up your tent there. Build your brand on social media, give value, build trust, grow a community, and market your products.

There are many ways to do this, including content and influencer marketing. In all these, be consistent and have consistent messaging. Be in the face of your target audience regularly so that even if they don’t need your product right now, they will think of you when they do.

4. Google my business

Google my business is a free tool created by Google for businesses to be easily discovered by their target audience. According to Google, it “is an easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps.”